Challenge

Following a recent acquisition, JPTE needed a compelling new brand identity reflecting its evolved structure, leadership, and innovative direction.

Solution

We crafted an impactful identity inspired by JPTE's foundational values and the Brazilian flag, using a distinctive diagonal square to symbolize stability and national pride. The color blue was strategically chosen to communicate safety, reliability, and the refreshment of new leadership.

Results

The rebrand successfully attracted new clients, improved market perception, and elevated JPTE’s status as an innovative, reliable partner within Brazil's competitive engineering sector.