Challenge

GL-Tech needed a brand identity that would resonate with African consumers by reflecting accessibility, connectivity, and reliability while establishing a clear connection to Greenline’s trusted reputation in technology.

Solution

We crafted a bold and meaningful logo inspired by the intuitive interaction of touch screens and keyboards, incorporating a pointing finger to symbolize user engagement and seamless connectivity. The packaging was meticulously designed to reflect Angola’s national colors, symbolizing pride and cultural heritage. Additionally, we integrated the iconic Giant Sable Antelope—a symbol of strength and resilience—into the design, representing an antenna of connection that reinforces GL Tech’s mission to empower African communities through technology.

Results

The thoughtful and culturally relevant branding elevated GL-Tech’s market appeal, fostering a strong emotional connection with its target audience. This enhanced brand recognition and trust, positioning GL Tech as a pioneering mobile solution provider that bridges the digital divide and empowers African communities with accessible and innovative technology.