Challenge

Following acquisition by new leadership, Frutteto Italia required a rebrand to emphasize its commitment to genuine flavor, natural ingredients, and health-conscious values, aligning with modern consumer expectations.

Solution

We refined the brand identity, enhancing the logo and introducing fresh, vibrant packaging clearly showcasing the purity and natural essence of the ingredients. Supported by a comprehensive campaign, redesigned website, and high-quality photography, the new branding highlighted the lollies’ natural attributes—free from artificial additives, preservatives, colors, allergens, and flavors.

Results

The rebranding significantly boosted Frutteto Italia’s market position, earning prestigious food industry awards and enabling successful expansion into key international markets, including Japan, Korea, Dubai, and expanded regions across the UK and EU. Frutteto Italia now stands as an influential advocate for sustainable, healthy lifestyles, offering convenient, lactose- and gluten-free fruit lollies with an impressive shelf life, reducing environmental impact through room-temperature storage and transport.