Overview

EuroAsia FC, a premier football academy in Singapore, approached us to reimagine their digital presence. The academy stands out for its unique European teaching methodologies, providing top-tier football education to children across Singapore. Our mission was to create a digital platform that matched their professional coaching standards.

Challenge

The academy's previous WordPress site presented several hurdles:

• Technical complexities with plugin management

• Ongoing security vulnerabilities

• Time-consuming maintenance requirements

• Poor mobile responsiveness

Most critically, they needed a platform that could effectively showcase their expertise and build trust with parents while being simple to manage for their small, focused team.

Solution

We strategically migrated their platform to Squarespace, delivering:

• A streamlined design that works seamlessly across all devices

• Simple content management through the Squarespace App

• Multi-language support for their diverse community

• Built-in security, eliminating previous vulnerabilities

The website showcases professional shots from their training sessions and matches, capturing the energy of their coaching methodology. These real-world images help parents visualize their children's potential journey with the academy, creating an immediate connection.

Results

The new website, combined with a targeted Google Ad campaign of ($XX SGD/day), delivered impressive results from launch:

• Average of 5 daily trial submissions

• Each new enrollment valued at approximately $1,500

• Potential yearly revenue of $6,000 per student

• ROI achieved within the first month

• 5 new students successfully enrolled within the first month

The redesign transformed EuroAsia FC's digital presence from a pain point into a powerful marketing tool, helping them focus on what they do best which is developing young football talent in Singapore.

Note: All financial figures and enrollment statistics are estimates based on initial launch period data and projected values. Actual results may vary.